As revealed in our buyers’ journey research, there are 21 IT and LOB influencers in the tech purchase process. So, who are these individuals and how do they interact with each other? What are the best ways to connect with each of them? In this interactive panel you will hear directly from IT executives and some their team members to gain a full understanding of how purchase decisions are made. Panelists will share how they collaborate in the decision-making process, how they learn about new products and companies, etc. We will be sure to allow plenty of time for audience Q&A.